Name: Reluctant Sales: 3 Marketing Moves for Writers Who'd Rather Be Writing
Start: 2026-10-10T11:15:00-0700
End: 2026-10-10T12:15:00-0700

Reluctant Sales: 3 Marketing Moves for Writers Who'd Rather Be Writing

Saturday October 10, 2026 11:15am - 12:15pm PDT

Tahoe City Library

Most writers would rather do anything besides sell their books. No thanks to being pushy or constant rejections. This session reframes the marketing work: selling from a place of curiosity and helpfulness is just connecting a reader to a book they'll love. The presenter will lay out three marketing moves a writer can do directly, with or without a publisher: getting into reader book clubs, onto regional bookstore shelves, as well as in retailers besides bookstores, such as enthusiasts' stores and museum gift shops. We'll go through the marketing playbook: which directories book clubs use to find their next reads, the anatomy of a winning sell sheet, displays that sell for you and the calculation on how print-on-demand copies can out-earn royalties. Attendees leave with a system, first steps, and proof from local writers already using these moves.

Speakers

Lisa Kirkman

Lisa Kirkman writes literary fiction from the Lake Tahoe area, where she landed after a thirty-year career in marketing and journalism. A sixth-generation Californian, she writes short stories and a novel rooted in her family's long history in the state, and is at work seeking agent... Read More →

Saturday October 10, 2026 11:15am - 12:15pm PDT
Tahoe City Library 740 N Lake Blvd, Tahoe City

Craft Talk, All Genres

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Tahoe Literary Festival

Lisa Kirkman

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Tahoe Literary Festival

Lisa Kirkman

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