Name: What I Learned from Being My Own Book Publicist
Start: 2026-10-10T12:30:00-0700
End: 2026-10-10T13:30:00-0700

What I Learned from Being My Own Book Publicist

Saturday October 10, 2026 12:30pm - 1:30pm PDT

The Understory by Wonderwood Books

When Sarah Flocken got a book deal for her debut novel Be Well, it wasn't just a lifelong publishing dream come true. It was the moment her two worlds crashed together. Sarah, a public relations business owner by day, had just signed her most significant, demanding, critical, and honestly neurotic client yet: herself.

The imposter syndrome was real. But she ended up creating a PR plan that led to her breaking her publisher’s previous pre-order sales record.

In this workshop, participants will learn some of Sarah’s hard-earned lessons from experience, including whether or not to try to be a BookTok influencer, and what to prioritize based on your genre, audience, and personality

By the end, every participant with a book to promote will leave with a better sense of how to create a publicity plan for themselves, whether they’re working with a pro or (gulp) doing it on their own.

Speakers

Sarah Flocken

Sarah Flocken is an author who writes unhinged fiction for the silently enraged. Publishers Weekly has said her debut novel Be Well, which is set in 2009 during the aftermath of the Great Recession, "provides laugh-out-loud moments in an era known for its bleakness." By day, she is the founder of SLH Communications, a public relations consultancy. She is also a comedian, improviser, and pun contest host (yes, competi... Read More →

Saturday October 10, 2026 12:30pm - 1:30pm PDT
The Understory by Wonderwood Books

Craft Talk, All Genres

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Tahoe Literary Festival

Sarah Flocken

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Tahoe Literary Festival

Sarah Flocken

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