Tahoe Literary Festival

10:00am PDT

Beyond the Book: Building an Audience in the Modern Literary Landscape

Saturday October 10, 2026 10:00am - 11:00am PDT

This panel explores how independently published, hybrid, and small press authors can build visibility and grow readership in a rapidly changing literary landscape. Traditional media and bookstore events still build credibility—but they no longer drive book discovery the way they once did. Today's readers are finding books through Substack, podcasts, BookTok, Instagram, Reddit, online communities, and creator recommendations.

Join us for a candid conversation about balancing traditional publicity with modern audience-building tools, including newsletters, social media, podcasts, paid advertising, and direct reader engagement. Learn what works, what doesn't, and how to build a solid ecosystem around your book in order to reach readers, generate book sales, and sustain a writing career.

Speakers

Julia Drake

Julia Drake is a co-founder of Wildbound PR, a boutique literary PR and marketing firm for authors, and owner of IndieReader, a trusted platform for indie book reviews and publishing resources. She has led successful campaigns for high-profile and indie authors alike, partnering with... Read More →

Jared Drake

Jared Drake is president of Realization Films, a co-founder of Wildbound PR, a boutique literary PR and marketing firm for authors, and owner of IndieReader, a trusted platform for indie book reviews and publishing resources. He has led successful campaigns for high-profile and indie... Read More →

Saturday October 10, 2026 10:00am - 11:00am PDT
Tahoe Art Haus & Cinema 475 N Lake Blvd

Fiction, All Genres

Tahoe Literary Festival

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Tahoe Literary Festival

10:00am PDT

Julia Drake

Jared Drake

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